Bing usage hasn’t improved even after the launch of Windows 10, grew a mere 1% in August
With Windows 10 being out there on PCs for over 40 days, you would expect that it helped Microsoft gain a foothold in the search engine space.
Has Bing finally found a surge in its usage?
Before we analyse that, lets go through a few scenarios, on what should theoretically help Microsoft acheieve this.
Bing as the browser’s default search engine:
You may already be aware how Mozilla got mad at the fact that Windows 10 changes the default app handlers in the operating system, to the built-in ones which are the “recommended ones” by Microsoft. This causes Microsoft Edge to be set as the default browser of Windows 10. This case applies not just to Mozilla, but to Google Chrome, and literally any other browser.
Why is this important here? Well, it is actually very very important. Since Edge is the default browser of Windows 10, users who havem’t changed their browser back to their old choice/ or those who don’t know how to, will be using Edge. which in turn is powered by the Redmond company’s search engine, Bing.
In case you wish to learn how to change the default apps in Windows 10, or how to change the default search engine in Microsoft Edge, read the tutorial articles linked here.
Cortana, powered by Bing:
As you know, Windows 10 comes with Microsoft’s Personal Digital Assistant, Cortana. The app is so intelligent that it can search for files on your PC, set reminders, provide information, even tell jokes, but her primary focus is searching the web, and for this she uses Microsoft Bing.
So, the two scenarios above suggest that the average user, who upgrades to Windows 10 would be using Bing as his/her primary search engine. This in turn, suggests that Bing’s usage must have climbed the ladder to catch up with its biggest rival, Google.
The bitter reality:
However, this isn’t the case. Computer World reports that Bing’s usage grew just 1%, in August. This data is taken from comScore, which says the volume of search queries in Bing rose to 3.63 Billion last month. Google’s desktop search usage dropped by 0.2% in the U.S, and now stands at 63.8% for the month of August. That minor percentage drop, was due to Bing picking it up from, 20.4% in July to 20.6% last month. Yahoo stands at third with 12.7% usage, while the remaining 3% comprises of Ask and AOL queries.
Microsoft had originally targeted a 10-15% increase in Bing search queries, but has failed to achieve that miserably.