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Facebook Instant Articles to deliver news content and videos from publishers directly on its website

Facebook Instant Articles to deliver news content and videos from publishers directly on its website

by AshwinMay 5, 2015

Do you visit newspaper websites to read the daily news? Or do you prefer to watch news video reports?

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If you don’t have time for either, you could still get your news bits from an unlikely website that you may frequent, Facebook.

Yes of course, Facebok shows the popular news on your Notifications panel, but what we are talking about here is full news articles. The social network is reportedly planning to deliver news and other content directly on its website. According to a report by The Wall Street Journal, Facebook is in talks with The Ney York Times, and National Geographic to publish their content on its website, ina section called Instant Articles.

The companies are still considering the deal, but Facebook is supposedly trying to tempt them to accept by offering them, all of the earnings from ads associated with their content. According to the report, Facebook Instant Articles could be rolled out this very month.

Most of these companies depend on Facebook links, shares and the like for their web traffic, and not on organic traffic from search engines. But there is a slight problem in how it would work out for them. Instant Articles, which include both news and videos, will be placed on Facebook itself, instead of the routine click-on-a-link to get to the page with the news content. So, this could hamper the web traffic rankings of news companies, thus reducing their revenues.

But the revenue from ads they sell on Facebook could compensate them, but only if they sell the ads themselves. Facebook takes 30% of the revenue from ads it sells, so that would not turn out into a good deal for the media companies.

But Instant Articles could actually have a positive impact amongst users, in that, they will save some time, which would have been wasted loading another page, CNET observes. Users can save time by reading and watching the content on Facebook itself. And as an added bonus for the social network, it will retain users on its site who would have otherwise wandered off to news websites. They will be more likely to spend time on Facebook

Interestingly enough, Facebook announced a few weeks ago, that it would feature the content from certain friends on top of a user’s feed. This would help clear the clutter from the news feed, by pushing down the low priority posts down in the feed. Facebook’s idea was to help users spend more time on its website and to engage with their friends.