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Facebook’s Instant Articles to get more content from publishers soon

Facebook’s Instant Articles to get more content from publishers soon

by AshwinJune 25, 2015

Facebook’s Instant Articles to get content from more publishers, says a report on The Wall Street Journal.


A month ago, the Social Network introduced the new feature.

Instant Articles are news stories published by News Companies. They will be displayed on the top of your News Feed. By doing this, Facebook is ensuring that users do not leave its Website, to search for news.

The important bit here is that the news stories are published directly in the News Feed, and not on the publisher’s website. In exchange for this, Facebook is letting companies keep all of thei revenue from ads sold by publishers, and keeps 30% for itself if Facebook sells the ads.

Instant Articles are supposedly delivered 10 times faster, than standard mobile networks. It uses the technology used to load photos and videos on the social network.

Nine publishers partnered with Facebook to publish their news stories on the website. But it is only available in the US, UK and Germany. You can visit on your desktop’s browser to read the articles.

Up until now there aren’t very many articles from each newsroom everyday. But things are about to change, and could see up to a couple of dozen stories from certain publishers, every day.

  • The New York Times will publish 30 articles per day, to Instant Articles directly.
  • The Atlantic and Buzzfeed are one step futher, and are reportedly planning to publish most of their stories on Facebook’s News feed.
  • NBC is planning to post around 30-40 articles per day

This change could come right from today, but apparently the news companies are facing an unusual hurdle, in the form of Facebook itself.

It appears that the social network is still analyzing feedback from its users, and that some publishers had held trial runs last month, where they posted just one article a day. Facebook is also yet to roll out the feature to other Countries, and may only do so if it is found to be favorable amongst users.

Facebook is also experimenting on a new feature called See First, which allows you to choose Friends, whose posts you want to see first in the News Feed. The social network is also observing the time users spend on reading an article, by detecting the time spent on a part of the page, without scrolling further. Posts in the part of the page where a user supposedly stops to read, will be recognized as important tot the user.