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Google Chrome will start pausing flash content from September 1

Google Chrome will start pausing flash content from September 1

by AshwinAugust 28, 2015

Back in June, we reported about how Google Chrome was being updated with a new feature, which will make the browser intelligently pause flash content in web pages.


But Google had not given an ETA, for the feature to arrive, until today.

The Mountain View company has announced that Google Chrome will start pausing flash content from September 1. The news comes from the official source, an account on Google+, used by the Google Adwords team.

Google will begin pausing flash based content in webpages that aren’t a main part of the page. So, it is unlikely to affect any flash based plugins like Galleries or Embedded Video Players, but even if it does, you will able to get them working. Google will place a Play button on top of paused flash content, so if something relevant is paused erroneously, you can simply click on it to run it.

The change will likely pause animations, and ads. Yes, Google will even pause flash ad banners too. It doesn’t block ads completely though, and will instead shift to HTML5 ads. This could be a part of Google’s way to deal with malvertising (ads injected with malware/malicious code). Google has advised web-masters to convert their flash ads to HTML 5 ads, and has even provided tools for converting ads to the supported format.

Google’s move to pause flash content has several advantages. It will save precious bandwidth, improve page load times, reduce the memory consumption, thus ensuring your computer runs faster, and is also more battery efficient.

With that said, you can actually enable a setting in Google Chrome to pause flash content, as SlashGear reports. Yes this feature is even present in the stable channel of the browser.

How to enable pausing of flash content in Google Chrome:

  1. Click on the hamburger menu in the top right-corner of Chrome.
  2. Select Settings, and scroll down to click on “Show advanced settings”
  3. Scroll down this page, to find Privacy, and under it, you will find the “Content settings”
  4. Once again, scroll down a bit and you will see an option and finally an option to selecet “Plugins” settings.
  5. Click on “Detect and run important plugin content”, to enable the pausing of flash content in Google Chrome.

See the above screenshot for reference.



It was only recently announced, that Google Chrome for Mac is faster and battery friendly, but only in the Chrome Canary channel, which currently features version 46, while the stable channel has the version 44.