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Google says it did not force users to watch ads on YouTube, will fix the issue in future Chrome builds

Google says it did not force users to watch ads on YouTube, will fix the issue in future Chrome builds

by AshwinSeptember 9, 2015

Earlier this week, there was furore over the internet, as Google began blocking ad-blockers on its video sharing service, YouTube.


Granted that the issue only affected users of Google Chrome, but that still amounts to a massive userbase, in the millions.

That isn’t surprising as the browser lies second only to the dreaded Internet Explorer, or as I like to call it the prehostiric monster from the days before Windows 10. I came across the adblocking fiasco at a blog, and was a bit shocked to be honest. This isn’t like Google, ad-blockers such as AdBlock Plus, have existed for 10 years or more, and Google has not banned the use of such apps on any of its services.

Then again, the Mountain View company purged its Android market, the Google Play Store, clean of its ad-blocking apps, since the app developers had raised their pitchforks in protest, claiming that it hurt their ad revenues badly. Well, the developers get their money from Google Ads mostly, and you can’t blame the company of placing a restriction, which could hurt its business.

It was under this principle, that I had assumed that Google had begun blocking ad-blockers, on YouTube. In fact, the widely acknowledged reason for such a drastic move, was believed to be that Google wanted to help YouTube content creators to earn their well deserved money. Naturally, this was welcomed with applause by the YouTube video makers, while their audience were frowning with anger, as they were forced to watch pre-video ads, some of which ran up to 3 minutes in length.

Come to think of it, I would have just closed the tab instead of watching a long ad, I mean who has the time and patience to sit through it, right?

Now, it appears that Google had not blocked ad-blockers on YouTube intentionally. A Google Chromium Engineer, called Rob Wu reached out to Neowin, to clarify some things about the issue.  Wu says that the forced ads was merely an after affect of a security fix pushed to the YouTube app, which had triggered this issue. The issue only occurs if the YouTube app is installed in Chrome.

The workarounds which we mentioned in the previous article, are the only way to get the skip ad button back in YouTube. According to Wu, this issue will be fixed in the coming weeks, or only when Google Chrome 46 is released.

I just wated to mention this here, one of my friends, Sujay Ghosh told me that AdGuard is the only extension which does work with YouTube and allows you to skip ads. You can download Adguard AdBlocker from the Chrome Webstore.

Oh, and make sure to whitelist our blog, we don’t have popup ads or unskippable/autoplay videos. Pretty please?