Google Search will now filter hacked and spammy websites from the results
Google is rolling out a security related feature to its search engine.
You may not notice it directly, as it is merely a server side change.
In our everyday browsing life, we browse several good websites. But sometimes these legit websites, get hacked and are embedded with malware and other dangerous stuff, hidden in the ads or web elements of the pages.
Google has always been tackling the problem to ensure the security and privacy of its users. More recently we have seen the Mountain View company taking stringent security measures to deal with with malvertising campaigns.
The latest step from Google is quite similar, except it improves the quality of the search results. The algorithm change will now filter hacked and spammy websites from the Google search results. This will impact user groups in different ways. General users who make the search queries and browse the websites in the results, will have a less chance of getting infected by malwares and other infections.
That’s good news for us, right? You must have come across quite a few search results, which contain links to websites with illegal content, even when what you searched for was a perfectly legit keyword. Some of those search results may actually be good websites, but those look like a spammy one, because it was hacked.
And some of these websites may be totally irrelevant to what you actually searched for. It is these websites, which are referred to as “hacked spam”, that Google wants to filter out of the results.
The other group, the webmasters, the people who own and run websites, will need to step up their security measures to prevent their domains from being hacked. And if they are hacked Google will crack the whip, meaning, it will remove the affected pages from the search results. This will in turn, directly impact the browsing traffic of websites, which could impact the revenue they make.
The algorithmic changes will eventually impact roughly 5% of queries, depending on the language. As we roll out the new algorithms, users might notice that for certain queries, only the most relevant results are shown, reducing the number of results shown:
Google has not given an exact ETA as to when it is rolling out the security feature, but it does say that it will roll out the change to its algorithm soon. You can read more about it at the Google Webmaster Blog.