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Microsoft to release Windows 10 in China with Baidu Search Engine

Microsoft to release Windows 10 in China with Baidu Search Engine

by AshwinSeptember 24, 2015

Microsoft has announced that it’s partnering with Baidu, to launch Windows 10 in China.

Windows 10 Baidu Microsoft
In case you aren’t aware, Baidu, is the most popular search engine provider in the Country, and pparently has 600 million active users..

This is because of the fact that Google services are banned in China, but that is a different story.

Now coming back to the Microsoft-Baidu partnership, the Redmond company has sought out the Chinese search provider to offer the Windows 10 upgrade to users in China. Interestingly, there are already over 10 million devices which are running Windows 10 in the Country.

Microsoft’s deal with Baidu includes a local flavour of Windows 10. This Chinese experience of Windows 10 plays a major role in the distribution of the operating system, in that Bing will be replaced by Baidu, as the default search engine in Microsoft Edge. And even the homepage of the browser, will be changed to Well, that is a small price to pay to get the word out to the millions who could then make the switch to Windows 10.

Baidu will offer a new distribution channel, to distribute the Windows 10 update,  called Windows 10 Express. Baidu will even be included in some of the universal Windows apps, including Search, Video, Cloud and Maps for Windows 10.

Everything else, is expected to work like a regular version of Windows 10, sans the Bing experience. I’m just wondering if this applies to Cortana as well. This partnership will be a great boon not just to boost the numbers of Windows 10, but also a great way, to promote Windows Store Apps, which to be honest, is not all that impressive when compared to rival App Stores.

Microsft is targeting to reach a billion devices running on Windows 10, by the year 2017. Currently, there are over 75 million devices around the world, which run on Windows 10. Microsoft-Baidu partnership, along with the free upgrade offer from the Redmond company will help it achieve its target, at least until the end of July 2016, which is when the offer expires.

Microsoft is also partnering with social networking service Tencent, security firm Qihoo 360, and electronics giant Lenovo, for providing Windows 10 services and devices. Microsoft says it will also offer local experiences similar to “Baidu in China”, in different regions around the World, whilst still continuing to procide Bing as default in most Countries. This puzzles me, as to what will be the next Country to get such a feature, perhaps Russia with Yandex.