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Microsoft Xbox One price slashed in the U.K, now available for £299.99
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Microsoft Xbox One price slashed in the U.K, now available for £299.99

by AshwinApril 13, 2015

Microsoft has slashed the price of its video game console, the Xbox One in the United Kingdom.

Xbox-One-UK-Price-Cut

The company’s official UK Twitter account, announced the news on the social network today. Customers in the UK, can now buy the Xbox-One for just £299.99.

Here is what the tweet said:

That translates to approximately $439 or €415 (Euros).

The Xbox-One was previously retailing for £329.99, after the last price cut, which happened way back in September 2014. This is not the first time the console’s price has been slashed. In fact this is actually the fourth time the price has dropped, since the console’s launch 18 months ago.

Yes, the Xbox One was originally launched in November 2013. It had a price tag of £429.99, which it held on to for about three months. The first price cut came in February 2014, when the Xbox-One shed some pounds, to a £399.99 price tag. One more price cut followed, which made it cheaper by 20 Pounds, i.e, £349.99.

So, if you compare it with the current price tag, that is a whopping 30% price cut from the original launch price.

Well, as you probably guessed already, the bad news is the price cut is only happening in the U.K.

According to a report, this is just a promotional offer from Microsoft to attract fans to buy the most anticipated games of the year (pictured in the above image).

This is what a Microsoft Representative told Eurogamer:

“This is a UK-only retail promotion, and offers great value for fans looking to buy an Xbox One ahead of the launch of 2015’s highly-anticipated games like The Witcher 3: Wild Hunt, Metal Gear Solid 5: The Phantom Pain and Batman: Arkham Knight, along with Xbox exclusives such as Rise of the Tomb Raider, Forza Motorsport 6 and Halo 5: Guardians.”

However it is unclear if this price cut is a permanent move. The Xbox One retails for $350 in the US.

The page linked in the tweet redirects to Microsoft UK’s website, is also promoting the Xbox-One’s price drop, although it doesn’t mention anything like price-cut. It also promotes the exclusive games, with the words “the only to place to play”, followed by each game’s title.

Head over to Microsoft UK’s Online Store to get the Xbox-One for £299.99 and some of the new games for it.

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