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October 10, 2015

Mozilla suggests three Golden Rules for Content Blocking

Mozilla, the makers of the famous web browser, Firefox, has thrown its hat in the ring to suggest how Content Blocking should work.

The proposal comes in the wake of several controversial happenings in the world of ad blocking.

It all began with Apple recently allowing ad blocking apps for its newest mobile operating system iOS 9. Not very surprisingly, the move was met with severe criticism, from content publishers and advertisers. That is how the internet works, websites rely on ads to make money.

And then there came the issue with “Acceptable Ads” program, which allows unobtrusive advertisements to bypass ad blocking algorithms. This was [...]

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