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Windows 10 free upgrade being offered during new installations of Windows 8.1

Windows 10 free upgrade being offered during new installations of Windows 8.1

by AshwinJune 12, 2015

You are probably aware that Windows 10 is being offered as a free upgrade offer, for Windows 7 and Windows 8.1 users.


We reported about the Get Windows 10 app (GWX), which was pushed to eligible computers, as an optional update.

The Windows 10 Upgrade icon was recently enabled for users, asking them them to reserve their free upgrade. Doing so, will ensure that Windows 10 will be downloaded, when it is released on July 29th.

But, it appears now that the Redmond company has more tricks up its sleeve. WinBeta reports that Microsoft recently pushed out an update for Windows 8.1. To be more precise, this update only affects out of the box experience. With this move, it appears that Microsoft is over doing it, literally.

The update reportedly shows a screen similar to the one below.


The image clearly shows the Windows 10 free upgrade being offered during new installations of Windows 8.1 . The screen is displayed even before Windows 8.1 boots to the desktop.

It asks the user to reserve the free upgrade to the upcoming operating system. However, the good news is that, users are being given a choice to skip the upgrade offer. They can upgrade to Windows 10 on a later date.

Is Microsoft over-promoting Windows 10?

Frankly, yes. Not everyone will want to upgrade to Windows 10, and push notifications are an extremely annoying way to promote any product. But it is obvious that the Redmond company desperately wants to avoid a fiasco like Windows 8, or Windows Vista for that matter. And it is by offering a free upgrade, and highlighting the features of the new OS, that the company wants to show users that Windows 10 is a great product.

There is one more reason why Microsoft is pushing notifications to spread awareness about the free upgrade to Windows 10. The company is doing so to attract as many users as possible, within the first 12 months of Windows 10’s launch, as the free upgrade is only valid for that time period.

If you are using a genuine version of Windows 7 or Windows 8 or 8.1, and have not received the Get Windows 10 App icon yet, follow our guide which will help you fix the issue.

I have been impressed with Windows 10, but there is still room for improvement, especially when it comes to the general performance and stability. It still suffers from random crashes, and bugs which break the functionality of a few apps. Considering that we are just a month and half away from the launch of Windows 10, this will ultimately be the factor which will decide the adoption rate of the new OS. Word of advice, don’t upgrade just yet.