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Yahoo begins testing search results and ads powered by Google
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Yahoo begins testing search results and ads powered by Google

by AshwinJuly 3, 2015

Yahoo has begun testing search results and ads which are powered by Google.

Yahoo-search

Both parties spoke to The New York Times, and confirmed that they are indeed working together.

This is what a Yahoo spokesperson had to say about it:

“As we work to create the absolute best experiences for Yahoo users, from time to time, we run small tests with a variety of partners including search providers. There is nothing further to share at this time.”

Earlier this year, Yahoo and Microsoft reached an amendment of their previous deal. The older agreement which was signed five years ago, stated that Yahoo use Microsoft Bing for search results and ads for all searches from desktops, but was free to use any service for searches made on phones.

But the new agreement allows Yahoo some much needed breathing space, and it is no longer required to use Bing Search Results and Ads for all searches both desktops and mobiles, it only needs to do so for 51 percent of all search results. According to the new deal, Yahoo will use Microsoft Bing for 10 years for powering its search results.

Google is the number one Search Engine Service in the World, followed by Microsoft Bing, while Yahoo sits uncomfortably, in third place.

To elaborate on those statistics, CNET reports that Google has a 71% share worldwide, while Microsoft has a 20.1% and Yahoo has just 9.6% share in the Search Engine usage, according to data taken from NetMarketShare.

We can attribute those stats to Google’s Android operating system, which is the most popular smartphone operating system in the World. Microsoft does have a slight advantage in that it powers search results for Google’s fiercest rival, Apple. The Curpertino company’s web searches in the Spotlight app on Mac OS X and iOS operating systems are powered by Microsoft Bing.

This sheds some light on why Yahoo is interested in getting some help from the Mountain View Company.

And this isn’t the first time Yahoo and Google are trying to pen an agrrement. Seven years ago, in 2008, the two companies were in talks over a deal which could have seen Yahoo searches powered by Google Search and Ads, but even after several months of negotiating,  and complaints from rivals which included the Redmond Company,  the agreement talks came to no avail.

Marissa Mayer, Yahoo’s CEO formerly worked as Vice President of Google Product Search. So, she knows just how important Google’s Search power is and it could boost Yahoo immensely. But this will definitely not amuse Microsoft one bit.

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