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Yahoo Mail irks users by denying access to their inbox if they use ad blockers

Yahoo Mail irks users by denying access to their inbox if they use ad blockers

by AshwinNovember 21, 2015

Yahoo has found a new way to annoy its users, by denying them access to their emails.

Yahoo Mail blocks Ad Blocker users
No, this isn’t a joke, although people are actually laughing at the Sunnyvale company’s service for doing this.

Here’s what happened. Some users reported that Yahoo was blocking their inbox, because they were using Ad Blockers. Users who tried to login to Yahoo Mail with AdBlock Plus enabled for the website, were greeted by the following message.

“Uh oh… We are unable to display Yahoo Mail. Please disable Ad Blocker to continue using Yahoo Mail.”

Look at the above screenshot, courtesy a user at the AdBlock Plus forums, and you will see what the message looks like. He also states that the URL in the blocked message page, ends with The ADBLK_TRAP. Obviously it stands for the words Ad Block Trap, or Ad Blocker trap.

Though some reports claim that the only users affected by this were using Google Chrome and AdBlock Plus, many users who use Firefox also claim they are affected by the issue. One such user said he was able to access Yahoo Mail without issues, when he used Internet Explorer sans any ad-blocker.

Yahoo’s ridiculous move was not well recieved by users, no surprises here, and they took to Twitter to bash the company. Among those who slammed the move, was Andrei Herasimchuk, who worked formerly at Yahoo as a Designer. Here is what he tweeted.

The dig at Apple Mail, was funny, but uncalled for.

Business Insider reports that Yahoo has confirmed that the AdBlocker Trap does exist. This is what a company spokesperson had to say to the news website.

“At Yahoo, we are continually developing and testing new product experiences. This is a test we’re running for a small number of Yahoo Mail users in the U.S”

Yahoo seems to have disabled the so-called “Ad Blocker trap”, at least for now, as we were able to use the service, with an ad blocker enabled. But that maybe due to the fact that we aren’t located in the U.S.

But we were able to recreate the message by adding the following words at the end of the Yahoo URL:



Yahoo Mail blocks Ad Blocker users Inbox

Nevertheless, by denying user’s access to their own mail inbox, Yahoo appears to have shot itself in the foot, and it will have a huge negative impact, on what is already a less popular email service.

Gmail or Outlook anyone?